The practice

A small room on Test Road, a habit of printing the step table, and a bias toward naming the screen that actually loses people.

Page Grove Hub started after too many stand-ups in Klang Valley product teams where “the funnel” meant a screenshot of a chart nobody could reconcile with the screens on a phone. The practice exists to do the slow part: match event names to screens, split iOS from Android when they diverge, and leave a document the team still understands a quarter later.

We are not a software company. There is no login we sell. Conversion funnel analytics here means sitting with exports, recordings, and the people who shipped the copy on the leaking step.

How the room works

Kickoffs and readouts happen at Level 7 when teams can travel. Otherwise we work over a video call and still send paper-style PDFs so the map can be printed. Bahasa Malaysia and English are both fine; event names stay in whatever language they were instrumented.

People

Amina Rahman reviews most flagship funnels. She spent years in product operations for a local commerce app, arguing about whether “checkout_started” included or excluded the wallet sheet. She still prefers a printed table.

Wei Jun Tan cleans event dictionaries and rebuilds step counts when iOS and Android fire different names for the same tap. He is the person who will ask whether your OTP event fires on send or on success.

Portraits from a quiet afternoon in the studio:

Values we actually use

• Name the screen, not the metric vanity.
• If a step is not instrumented, say so; do not interpolate.
• Keep client numbers in the engagement folder only.

If that matches how you want a conversion path examined, write with the path you care about.