Measurement plan for a new path
Before a new checkout, onboarding, or KYC flow ships, we specify which events must exist so the first funnel is readable.
Written plan + one review call · Five to seven working days · Remote, with an optional KL call · From RM 3,200
New paths often ship with events named after tickets (checkout_v3_final). Six weeks later nobody can draw the funnel. This engagement produces a one-path dictionary: step names, when each event should fire, which properties distinguish iOS from Android, and what must not be counted as success.
You keep the tracker of your choice. We do not implement the events. Engineers receive a table they can paste into a ticket; product receives the same table in the language used in stand-up.
Bring wireframes or a staging build. If the path is still a slide deck, we can still name steps, but we will mark properties that depend on a screen that does not exist yet.